Working alongside the talented Scott Spencer, This was our response to a YCN brief. The brief was set to raise awareness of the all new hydrogen powered Toyota Mirai.
We started with Creating an Ad Campaign which came through rigorous hours of research and development. The Idea was to start from beyond the sub atomic realm and work our way up to the Toyota Mirai. The concept was to attain the viewers attention through a Refined set of visuals and carefully selected music.
We then went onto bringing this campaign idea Snapchat and Instagram, making sure we used the same visual language along all mediums to raise awareness for the Toyota Mirai.